The history of Memar dates back to the early 1900s. The founder, Erneo Meucci, started a hat production business in the Brozzi area. At the time, the clientele consisted of shops and milliners from Italy and the rest of Europe. This was a period of maximum expansion for hats, with demand constantly increasing. Within the company, the staff handled every step of the manufacturing process.
The business has navigated through the 20th century, successfully led by four generations, up to the present day. Daniele, a creative, dynamic, and ingenious entrepreneur, transformed the customer base and was the first to travel to Asia in search of new raw materials. This legacy is now entrusted to his three children—Chiara, Daniela, and Federico—who continue to adapt the company structure to meet the ever-changing demands of a fast-evolving world, focusing on production that minimizes emissions and respects the environment.
Today, production is mainly dedicated to luxury brands, both for hats and straw bags. The materials processed include straw, fabrics, ribbons, natural or synthetic braids, felt, and leather. New techniques are being explored in collaboration with laboratories that have innovative machinery, creating an original blend of traditional materials transformed into contemporary objects.
Driven by creativity and the increasingly unique demands of brands, the company pursues paths never taken before, with the ultimate satisfaction of creating unique and sophisticated accessories. The future presents ever-changing and new challenges, which the company intends to face with renewed initiative and spirit.
