A look back in time, reaching all the way to 1830, when the hat maker Pietro Tesi opened his shop in S. Pietro a Ponti, a town just outside Florence.
From the very beginning, his craftsmanship was defined by the typical techniques of the time and place: the weaving of braids and straw hats. The growing prestige of this company was already set in history. By the end of the 19th century, Tesi had specialized in the creation of the most diverse and renowned types of headwear, including Leghorns, maglines, and the iconic “canotti.” This development, spanning across two centuries, marked an exponential growth for the company, increasing its presence in the most important markets across Europe and eventually reaching the United States.
Thanks to the entrepreneurial skills of Luigi and Guido Tesi, the company experienced its golden age. With the rise in exports, the focus shifted to the progressive advancement of hat-making techniques, as well as the search for new materials and solutions to meet the ever-growing demands of an expanding clientele. The search for new raw materials extended to include Central and South America, while new proposals in style and innovative lines were developed to reintroduce the hat as a fashionable accessory—once considered less essential in post-war fashion codes.
This challenge has been skillfully overcome by the generations that have taken the helm of the company, now in its fifth generation, through the launch of a variety of hats, especially Panama and trilby styles. With perseverance and consistency, combined with the invaluable legacy of traditional craftsmanship, the company continues to surprise, just as it always has.
